Project: Branding + Template Design

Client: Sephora USA, Inc.

Disciplines: Illustrator, Photoshop, PowerPoint

Description: Sephora is a global cosmetics retailer headquartered in San Francisco. Their Store Development department, comprised of three segments: Real Estate, Store Planning and Construction, requested a new department logo and coordinating PowerPoint template. As outlined in the project requirements, all elements utilize Sephora’s corporate logo, black and red color scheme, and for the presentation template, Sephora’s custom corporate fonts.

The goal of the Store Dev logo design needs to visually represent each of the three department pillars. Multiple concepts were explored, some with more literal representations of each pillar (such as icons), and others with a more nuanced approach. The selected design is in the latter category, a nod to architectural sketches with a subtle grid of tapered lines. “Store Dev”, in a simple, sophisticated typography, enframes the Sephora logo, giving the feeling of integration between department and company.

The PowerPoint template boasts a clean, professional design with ample space for written content. Thin lines extend vertically and horizontally from the logo’s grid, integrating the logo into the slide layout. A traditional serif typeface is used for the slide title to balance the content text, a custom Sephora sans serif font.

As part of the logo exploration, I included a concept based on custom icons. While the client ultimately selected a different logo design, she found value in the icons and requested I create a set of custom Store Dev icons to be used across various presentations. The set includes icons illustrating location, in-store shelving, and perfume displays, among others.