Talking Time
Project: Branding
Client: Talking Time Speech & Language Therapy
Disciplines: Illustrator, InDesign, Photoshop
Description: Talking Time is a new pediatric speech and language therapy practice based in San Francisco, CA. As a newly established business, the owner of the practice was looking for a scaled down branding exercise consisting of a logo and business card. The branding must appeal to the parents of clients but remain approachable for children and clearly communicate the pediatric focus (ages 18 months to 12 years).
The client requested the incorporation of a clock element in the logo with the time set to 4:15 (415 being the San Francisco area code). She also requested a color pallet that is relaxed, appealing to children yet still communicates professionalism.
In my research of other similar practices, I observed color pallets tended to skew primary or neon. I wanted to avoid both in an effort to differentiate Talking Time and to provide a more modern look, which is achieved by the muted teal and plum color pallet.
In selecting the typefaces, my goal was to find a primary typeface that is playful and fun while maintaining legibility and pair it with a secondary typeface that provides an element of structure and professionalism.
