Project: Branding + Website Design

Client: The Kids Clinic Behavioral Health, PLLC

Disciplines: Illustrator, InDesign, Photoshop, Squarespace

Description: The Kids Clinic Behavioral Health, PLLC is an adolescent psychiatric healthcare clinic in Seattle serving adolescents age 4 to 18 years old. The client requested a complete re-branding exercise including a new logo, business stationery and coordinating website (thekidsclinicseattle.com).

The client’s preferred design aesthetic can be described as clean, simple and geometric-centric. Numerous concepts were provided, most meeting these preferences, however I anticipated she may be drawn to a softer, more welcoming concept, which is ultimately what she selected. The branding needed to appeal to adolescents and parents alike, which it does well with the sophisticated color palette and sans serif typeface of “the kids clinic” paired with the whimsical leaf sketch and script typeface of “behavioral health, pllc”.

After finalizing the logo, I expanded the branding across a business card, letterhead, appointment reminder postcard (with custom hand illustration) and return address stickers. Once all print materials were in production I moved to the next step: creating a coordinating website complete with a Patient Portal (full patient resources) and a payment plugin for clients invoice payments. The color scheme, ample white space, and the simple typography and layout nicely complement the brand personality.